After having worked in major media markets for a couple of decades, I remember when the best person you could be pr, or spin-doctor, if you will, was the "cool" and the most you have been doing business with you . All that has changed drastically, and probably for the best.
I like reading autobiographies, because more often than you, really "meet the author" of the book, and is easy to see (for me) in the first pages, if the article is written bythe heart of the writer, or if there is a series of hype.
I try to read them all, because they have a "history of earth" may have. If the author is able to he / or express themselves well, he / she can show things that are not told the press.
On the few occasions that I have read that right, so I can get up burned, I will try what this person has tried. Of course, at the age of 52 years, I am fully aware of my mistakes and the liabilities and limitations, and I can not "do everything", as I have heard in my youth, so II think I can do, where my strengths.
Two of the best autobiographies that I read were Sam Walton and Charles Schulz, for different reasons.
Schulz I loved, because I always felt that it was always a good kid who has never let his success get to his head, and hung with the kids at the local ice rink until the time of his death. He put himself "out there", despite the fight TRD (treatment of depression) and made a difference. He created a character, Charlie Brownlosing the proverbial, he knew, no matter how successful we have all become, we can identify a little more 'with Charlie Brown and his discovery of his failures and frustrations.
Schulz shows in his book some of its irony. Remember the little girl with red hair that Charlie always thought he could love? In real life, Schulz was a redheaded woman who dumped him for a firefighter, because he would not abandon his dream of becoming a cartoonist and was getting nowhere. A fewMonths after marrying a fireman, was syndicated Peanuts. What man in the world can not identify with this scene? And you can not help but admire the good sense to Schulz and his ability to turn pen and paper into an empire. He did not exaggerate. He did it because we are using the "lost son" of Charlie Brown, where all the others, even the dog had the answers, when he could not identify.
Because Sam Walton? Those who can not from this small town country gentleman, who understood his surprise,Importance of quality and service, and called them, no matter how big they grew, and he has asked his staff to maintain the same personal service. To do so, but, of course, given today's market, that has not happened, so he managed online, and to some extent in its stores, without much fanfare.
One of the top managers of Wal-Mart last month showed that sales in stores have been .05%, but the line was 43%. This is important information that means or who areright or something on the Internet more people are shopping on the Internet. Sure, their website offers only a fraction of the products is in their activities. And often the prices are a little 'higher. Such a thing has happened.
What is it? I firmly believe that the dot.com boom is just beginning, not the Wal-Mart story is based, but if you consider all the tools available to traders and online marketing services, e-books, etc.
EzineArticles alone can help one develop ahuge fan base. Wal-Mart must use ezine marketing? I do not know exactly, but it is not. I'm so happy for her, and many others cite something Wal-Mart. It is in our use of everyday language. This is a brand, a concept rooted in our psyche, that a hundred years ago did not exist.
Forty years ago, Woolworth and Sears was the same. But something happened again. What was it?
The Walton family made a very smart move. They decided they would buymore volume at lower prices and savings to consumers and to rely on product sales. Sometimes they had lost on products, but recovered it on others. They created a strict policy of which they would buy, and to study any provider to be sure they were able to deliver.
Now each of us can do the same thing on the Internet. With a little 'research you can find wholesalers who are real wholesalers / dropshippers and are consistent, and oftenBeat the prices, to sell the big dogs. In fact, they have a suggested retail price, which is usually a bit 'high. I try with my work, lower prices (and also offer an additional discount coupon codes) on all memory.
If you have not tried it, good or coupon code sites, some of which can be very profitable. I have one word across the board on all products in my shop. At the checkout, the customer types in "shop" in width on each purchase and receive an additional discount of 5%discounted price. That does not sound like much, but when buying consumer electronics, computers, digital cameras and other items that I sell, add, and the fact that prices have already discounted the price is a value added. Internet buyers love the "value added" and you can always get a new majority month after month, year after year. From time to time to take a look subscribe to the newsletter (if the opt-in offer on the site) and see that many of our customersReturning Customers.
Another sales strategy (in particular the Internet offers "free gifts"). There are many ways to do this.
Although a number of my products such as PET Chewie could sell for less than $ 3.00, many products are more expensive, such as laptops or home entertainment system. It 'easy to spend $ 500 or more for a good system.
So I decided from another e-store and I offer free gourmet coffee gift baskets (Private Label, a $ 50 Cross-PromotionTo purchase value) with a $ 500.
You can even go a step further and offer free engraving. For example, the gift basket of coffee also has a roller coaster and a cartoon caricature cartoon mug from our warehouse on site. We offer free engraving of the name of the client and the web address is a unique corporate culture that gift and a good number of orders from very promotional.
This is not a lot of hype. This is common sense. Customers over the Internet in search of a good and interesting features (such asand high quality products and service). I immediately decided to bring for example, only the brand name. I'm not sure which brand names are always better than no-brand, but I know that often give a mark, if I find something. For example, if I did a Google search for the term, an IBM Thinkpad "R" series, I found one (in my shop) and was the best offer and I received a gift basket and a further discount of 5 %.
I felt like the guy who "owns Hair Club for Men ".... I likedThere is so much I bought the business. I'll be honest, there are some products that currently do not carry, and I want them (for my personal use). I'm not ashamed to say that not all companies can everyone, including myself. So, if I buy, I have on my "customer hat" (not your e-Willie Lohman) seller, and begin looking for bargains, or interesting offers and promotions that are not all hype, as people shop with me.
Do not be afraid to look around and see what otherdo when you have a job or a shop.
Do not rip off their site or a concept, but if something works, think of your own promotion, which may work even better.
You will be surprised at the level of orders that can happen. Next week I will speak double opt-in email campaigns, and if they have more (or less) and pay-per-click targeted and whether more or less effective.
Stay tuned! And thanks for your time.
0 comments:
Post a Comment